I donít think of work as work and
play as play. Itís all
To me, business isn't about wearing
suits or pleasing stockholders. It's
about being true to yourself, your
ideas and focusing on the
Ridiculous yachts and
private planes and big limousines won't make people enjoy life more, and
it sends out terrible messages to the people who work for them. It would
be so much better if that money was spent in Africa - and it's about
getting a balance.
Have fun, work hard and money will come. Donít
waste time Ė grab your chances. Have a positive
outlook on life. When itís not fun, move on.
I've seen life as one
You don't learn to walk by following
learn by doing, and by
Do not be embarrassed by your
learn from them and start
A business is simply an idea to
other people's lives better.
I wanted to be an editor or a
journalist, I wasn't really
interested in being an
but I soon found I had to become an
entrepreneur in order to keep my
A business can be started with very
You can be a David vs. a Goliath, if
you get it right.
From the first days of my career as
I have always used my own and my
team's lack of experience to our
advantage. In fact, at our first
venture, Student magazine, we used
our newcomer status to secure great
interviews and generate publicity −
people were excited about our new
project and wanted to get involved.
Our inexperience fed our restless
enthusiasm for trying new things,
which became part of our core
you know, I've had
great fun turning quite a
lot of different industries on
their head and making sure those
industries will never be the
same again, because Virgin went
in and took them on.
Business opportunities are
like buses, there's always
another one coming.
Detail is very important.
Protect against the worst
eventualities. Make sure you
know what they are.
I believe in benevolent
dictatorship provided I am the
I think because I have great
difficulty saying the word, 'no,'
almost every day's a different
You never know with these things
when you're trying something new
what can happen. This is all
And obviously, from our own personal
point of view, the principal
challenge is a
You can create a business, choose a
name, but unless people know about
it you're not going to sell any
customer service begins at the
top. If your senior people don't get
it, even the strongest links further
down the line can become
compromised, as the story shows.
Finally, poor customer service can
also be relished Ö if you experience
it at the hands of a competitor!