Authors

Richard Branson

 

Richard Branson

Richard Branson is the founder of the Virgin Group and companies such as Virgin Atlantic, Virgin America, Virgin Mobile and Virgin Active. He is the author of "Business Stripped Bare: Adventures of a Global Entrepreneur."

Advices

Why You Should Treat Your Company Like Family

 

Quotes

 

Life-Business Synergy

I donít think of work as work and play as play. Itís all living.

To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials.

Ridiculous yachts and private planes and big limousines won't make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa - and it's about getting a balance.

Have fun, work hard and money will come. Donít waste time Ė grab your chances. Have a positive outlook on life. When itís not fun, move on.

Great Learner

I've seen life as one long learning process.

You don't learn to walk by following rules. You learn by doing, and by falling over.

Do not be embarrassed by your failures, learn from them and start again.

Entrepreneurship

A business is simply an idea to make other people's lives better >>>

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

A business can be started with very little money.

You can be a David vs. a Goliath, if you get it right.

From the first days of my career as an entrepreneur, I have always used my own and my team's lack of experience to our advantage. In fact, at our first venture, Student magazine, we used our newcomer status to secure great interviews and generate publicity − people were excited about our new project and wanted to get involved. Our inexperience fed our restless enthusiasm for trying new things, which became part of our core mission.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

Business opportunities are like buses, there's always another one coming.

Detail is very important.

Protect against the worst eventualities. Make sure you know what they are.

I believe in benevolent dictatorship provided I am the dictator.

Innovation

I think because I have great difficulty saying the word, 'no,' almost every day's a different adventure.

You never know with these things when you're trying something new what can happen. This is all experimental.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

Customer Success 360

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

Good customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised, as the story shows. Finally, poor customer service can also be relished Ö if you experience it at the hands of a competitor!

 

Richard Bransonís 7 Rules To Live By For The Ultimate Success

How to Avoid Common Startup Mistakes

The Art of Calculated Risk

The Power of Your People

Intrapreneurs

Customer Service: why your team is only as strong as its weakest link