-
Believe in your
vision and
your business. Commit to it.
If you
–
and your
people
–
love
what you do, you'll try to do it the best you possibly can.
-
Define
shared values and
let values rule.
As Steve Jobs, the co-founder of Apple
Computer, put it, "The only thing that works is
management by values. Find people who are competent and really
bright, but more importantly, people who care exactly about the same
things you care about."
-
Build and
synergize
corporate capabilities
that will help your business achieve its vision. Focus on
distinctive capabilities that cannot be copied by your competitors.
-
Focus on your customer.
Create a customer-centric
business model,
stay close to your customers,
listen to them and
partner with them
to
create superior customer value.
-
Create a winning organization.
Cultivate
leaders. Create hot
teams,
inspire,
energize, and
empower employees. Create an
adaptive organization.
Build a growth culture. Search for
synergies.
Leverage diversity.
-
Reinvent your business continually.
Work on your business.
Set stretch goals.
Search for new opportunities. Facilitate
cross-pollination of ideas. Make
brainstorming
a religion.
-
Surprise markets and competitors by
introducing
disruptive products.
Encourage creativity and
radical idea generation.
Challenge assumptions,
break rules. Insulate
radical innovation
projects from corporate bureaucracy.
Allow
experimentations. Give people
freedom to fail and start again more intelligently.
-
Live speed. Build a
fast company.
Think fast.
Make fast decisions.
Simplify
everything.
Eliminate bureaucracy.
Pursue opportunities faster than your competitors.
-
Institutionalize innovation. Establish
culture supporting innovation,
innovation processes
and
metrics. Create
cross-functional teams
driving innovation, provide
strategic alignment
and necessary resources.
-
Make business fun.
Business today is about
passion,
fun, and winning.
Don't take
yourself and your business too seriously.
Get less formal. Make fun part of your culture.
Establish
creative chaos environment. Celebrate success.