the words of motivational speaker, Les Brown
"You don't have to be great to get started, but you do
have to get started to be great." Where do you start to
transform your business from mediocre to great?
Strategies of Market Leaders
Below are your top 7 essential ingredients for cultivating
greatness within your own business:
1. Know What Your Business Stands for and Live Those Values
More than ever, today, customers don't just ask "what products
do you offer?" They also ask "what
values do you stand for?"
What values does your business stand for? What practices
have you developed to live those values daily?
2. Know Your Compelling "Why"
Viktor Frankl, the great Austrian psychiatrist, said it best: "Success,
happiness, cannot be pursued; it must ensue ... as the
unintended side effect of one's personal dedication to a cause
greater than oneself."
For what "transcendent" purpose does your business exist?
How does your business
make a difference in your customers' lives?
Value Innovation: Yin-Yang Strategies
3. Always Seek The Edge
In 1954, Roger Bannister did the seemingly "impossible" and ran
the first 4 minute mile. When asked how he did it, he said "It's
the ability to take more out of yourself than you've got.'" How
can you "take more out of yourself than you've got" to achieve
the seemingly impossible in your business?
Surprise To Win
Contrarians are the change agents in the business world. These
wealth-building businesses are not simply "executing better"
radically changing the rules of the success game in their
field or industry. Where in your business can you break the
rules? How can you set yourself apart from the crowd in your
5. Find Models Of Greatness
Within every industry, every geography, every career path, there
are examples of greatness everywhere. Find those people, those
businesses that inspire you the most. What is it about them you
would like to emulate? What changes can you make today to be
Steve Jobs' 12 Rules of Success
Matsushita's 7 Principles of Management
25 Lessons from Jack Welch
Estee Lauder's 15
6. Know The End In Mind
Great businesses **decide** their future. They are not dictated
by it. They know exactly where they want to be, by when, how,
and then persist in getting there. What decisions have you made
your business future? What do you need to decide differently
in order to have a great outcome?
8 Key Entrepreneurial Questions
7. Commit To Personal Greatness.
Your business is a direct reflection of where you are at. It
only grows as quickly as you do. To build a great business, you
must commit to
your own personal greatness. How do you define personal
greatness for yourself? What changes can you make to unleash
your own greatness?