The following barriers inhibit the
other party from
shifting from "no" to "yes", going
reluctance to acceptance, or
from rejection to buying:
Fondness for the Known.
While the existing situation has its problems and difficulties, your
prospects have accustomed to it, knowing its routines and
proprieties. Such familiarity and investment gives people a stake in
continuing things as they are.
Anxiety Inherent in Risk Taking.
Though people accept the maxim that all progress entails risk, most
of them are pragmatic and innately conservative.
The Threat to Vested Interests.
The presumption that "the way things are, is the way they are
supposed to be" makes people hesitant to change.
The Desire to Conform.
harmony with customs and standard practices makes most of people
comfortable. The deeply rooted instinct to go along with the herd
causes them to accept opinions and procedures that have been
repeated over time.
Order is Preferable to Disorder.
Any change has the potential to produce the unforeseen and
unanticipated. Because life itself is so unpredictable, people
welcome areas or times of stability and tranquility.