❶

A Healthy Company Lives a Higher Purpose. The company views itself not just as a business, but as a force working for the greater good. People understand and embrace the vision, which is clear and inspiring. They have a zeal for fulfilling the company's mission, and share a passion for exceeding customer expectations.  >>>

❷

A Healthy Company Unleashes Human Energy. The work environment fosters collaboration and learning. → Leaders at all levels help people to embrace → change and uncertainty with confidence. They celebrate and leverage diversity for performance advantage. The company invests in attracting and retaining top talent, and provides meaningful incentives for professional and personal growth.

❸

A Healthy Company Turns Decisions into Action. Action plans and performance requirements clearly reflect the company's vision, mission, and higher purpose. The lines of decision-making authority and accountability are efficient and clear. → Leaders set → ambitious, yet attainable goals to foster optimism and sustain momentum. The company applies optimum tools and technologies in pursuit of its objectives.

❹

A Healthy Company Balances Its Diverse Communities. Even as it pursues its own discrete goals, the company views itself as interdependent with others stewarding resources for the benefit of the larger communities to which it belongs. Leaders acknowledge, honor, and constructively reconcile competing stakeholder demands. The company treats everyone with dignity and respect.

❺

A Healthy Company Creates Enduring Value. The company strikes a → balance between long-term strategies and short-term imperatives. → Customer interests are a top priority in key decisions. → Company leaders equate → success with what matters to all stakeholders. People are passionate about winning.

❻

A Healthy Company Protects and Renews. The company holds firmly to the → values and principles it deems crucial to sustained profitable growth. Leaders view the company's reputation and brand as priceless assets. They understand and regularly replenish sources of → competitive advantage. Advocating for → customers, questioning the status quo, and innovative thinking are the norm throughout the company.