Five Elements for
Comparing Competitive Positions
A competitor with a strong philosophy
is a strong competitor. A clear philosophy makes
Understanding your competitor's
philosophy allows you to
Heaven: Trends over time that are beyond your
control. You must foresee these changes to adjust to them.
It is both where you fight and what you fight for. The Ground is the
basis of all competition because it is what people are fighting
about. Competitors are distinguished by the position they hold on
the ground. You can and must chose the ground over which you battle.
Your choice of ground is a key aspect of your success.
The success of the competitive unit depends on five qualities in its
bravery, intelligence, strictness,
trust in and care
Methods have five qualities the make
learning, support, and
The Four Skills of an Effective Competitor
The five elements that define a competitive
also create the four skills that define the competitor's interaction
with the competitive environment:
the ability to get hard information.
Vision: the ability to foresee the future.
the ability to move or stay where we are.
the ability to use the Ground to find success.
These skills define your external
competence in the competitive world.