Create a customer-focused culture, get
employees passionate about customer, and make customer partnership
everybody’s job. Leaving establishment of customer partnership to
isolated departments like sales or customer service is a mistake.
Everybody in your company must find ways to connect with customers in a
mutually beneficial way.
Partner with all types of customers – not
just existing ones, but also potential and lost customers. Existing
customers may help you improve your customer services and create
innovative customer value. Potential customer may help you understand
why they aren't buying your product or services and what could turn them
to buyers. Lessons learnt from lost customer can prevent future losses.
Create platforms and mechanisms that will
make it easier for customers to share their ideas, to discuss matters of
mutual interest, and to collaborate with you.