|
Word-of-mouth advertising is perhaps the
most
effective way of
advertising. Loyal brand users make excellent endorsers. There is a
certain unique pride that comes through when the
→
Customer
 expresses the
sentiment, "That's my brand."
Ultimately,
successful brand building involves
identifying with the customer's desires and giving what he or she
wants as to value
(price
and
quality) plus the characteristics of image being sought, aspired to
or accepted.
→
Customer Value Creation:
Yin-Yang Strategies
Building brand loyalty involves continuing
to
serve a customer in a satisfactory way.
Research is the key. People's tastes change. Know when and how you
must change with them to remain their brand of choice, their anchor in
the sea of
→
change. |
