|
●
Think of yourself as a
provider of
→
solutions
 , rather than of
products or services.
→
Value Innovation
●
Distinguish between what you are
selling and what
your customer is buying.
●
Take a broad view of your
customer's underlying
problems that go beyond you and your products.
●
See what your customers do with what you give them, and
either do it for them or help them with it.
●
Price in terms
of
→
value
rather than cost. |
