Estée Lauder founded the  Estée Lauder company in 1946 armed with four products and an unshakeable belief: that every woman can be beautiful. Today, more than 60 years later, that simple notion has literally changed the face of the beauty business.


  1. Find the proper location.

  2. When you’re angry, never put it in writing.

  3. You get more bees with honey.

  4. Keep your own image straight in your mind.

  5. Keep an eye on the competition.

  6. Divide and rule.

  7. Learn to say no.

  8. Trust your instincts.

  9. Act tough.

  10. Acknowledge your mistakes

  11. Write things down.

  12. Hire the best people.

  13. Break down barriers.

  14. Give credit where credit is due.

  15. Train the best sales force.

Life-Business Synergy

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 33 Success Advices

"Don't assume that something is impossible."  Konosuke Matsushita

"Don't be afraid of the trial-and error approach." Estee Lauder

"If you don't have a competitive advantage, don't compete." – Jack Welch

"For true success ask yourself these four questions: Why? Why not? Why not me? Why not now?" James Allen

"Flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success." – Dale Carnegie

"If you stop learning, you stop creating history and become history." – Vadim Kotelnikov

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