Create Original and Interesting Content

"Remember, quality content is king," advises Google and highlights the following principles of quality content on websites:

• Create value – Create a useful and information-rich site.

• Be yourself – Both search engines and visitors like unique online content, so don't copy and paste content from other sites or auto-generate unoriginal information.

• Be creative – Despite similar interests, there are infinite possibilities of presenting your content uniquely. The need for information crosses all borders.

• Be concise – Describe your content clearly and accurately. Users enjoy and come back to well-written and easy to follow content.

• Involve users – Identify all possible user communities. Solicit your users feedback and modify the features accordingly.

Effective layout and clear navigation

1. Layout

• Create distinct, short but informative title tags for each page.

• Use unique description meta tags for each page to improve the quality and quantity of your search traffic.

• Create simple-to-understand URLs to help users and search engines understand what your pages are about.

2. Navigation

• Make your site easier to navigate - its important as it helps visitors quickly find the content they want.

• Create a naturally flowing hierarchy without slicing your content too much.

• Place core navigation and content of your site in text, optionally using Javascript to enhance.

• Use ALT attributes for images.