Value Innovation

10 Commandments of Innovation

Have a dream, focus on your customer, and be entrepreneurial


We don't teach we inspire!


We help you change the world!

Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach


InsBeCo,   Success360,   Innovarsity

Fun4Biz,   1world1way



Have a Dream

Create an inspiring vision

Focus on your core competencies and competitive advantage

Develop a vision-focused innovation strategy


Inspire Your Team

Communicate your strategic intent and launch a crusade

Create an inspiring culture, make business fun

Inspire, empower and energize people


Focus on Customers

Strive to create innovative value for your customers

Practice customer-driven innovation

Involve customers in your process of new product development


Be Different

Think outside the box

Strive to change the name of the game introduce radical innovations

Differentiate yourself and your product


Question Everything

Challenge assumptions, ask "Why?" and "What If?" questions constantly

Ask a lot of searching questions

Question and reassess past decisions



Build your cross-functional expertise and systems thinking skills

Build and lead a cross-functional team

Cross-pollinate ideas, leverage diversity, create synergies


Establish the Process

Provide strategic alignment

Design a business model, rules, structure, and a measuring system

Encourage jazz-like improvisation within a guiding structure


Take Risk

Take entrepreneurial action  nothing venture, nothing win

Experiment, learn from market feedback

Learn from failures to start again smarter


Lead Change

Create a mindset of creative dissatisfaction to reduce resistance to change

Lead by example, demonstrate entrepreneurial leadership attributes

Adapt to rapid internal and external change, create positive change


Be Entrepreneurial

Develop and practice entrepreneurial creativity daily, learn continually

Look for opportunities everywhere and pursue them with speed

Be persistent, overcome obstacles, solve problems creatively


SMART INNOVATION (Ten3 Mini-course)



4 Categories of Innovation

DOs and DON'Ts of a Successful Innovator

Innovation Practice Tips

The Art of Innovation: 9 Truths

Customer-driven Innovation: 7 Practice Tips

Keeping Eyes Open for Inspiration

Trend Spotting Tips

The Jazz of Innovation

The Jazz of Innovation: 11 Practice Tips

Value Innovation

Listening To Customers


Product Innovation

Why New Products Fail?

New Approaches To Product Innovation: 7 Reasons

Creating a Culture for Innovation

5 Strategies for Creating a Culture of Innovation

8-Step Process for Creating a Culture of Innovation

Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

  Ten3 Mini-Courses

New Product Fast!  (100 slides)


Free screen saver

25 slides

Smart Innovation