Corporate Culture

Creating a Culture for Innovation

5 Strategies


We don't teach we inspire!


We help you change the world!

Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach


InsBeCo,   Success360,

  1. Inspire: Provide an inspiring vision; create an inspiring culture; lead innovation; emphasize opportunities, not problems; trust your people.

Inspirational Leader: 10 Roles


  1. Organize: Set rules; create a system, guiding structures and processes supporting innovation and idea management.

Innovation-friendly Organization

  1. Synergize: Leverage diversity; facilitate cross-pollination of ideas; create and empower cross-functional teams.

  2. Empower: Create a culture of questioning; encourage risk taking; give your people freedom to experiment, fail, and restart.

  3. Reward: Measure progress; reward both individual and collective contributions; celebrate success, make business fun.

The Jazz of innovation: 11 Practice Tips

Cultural Change a Sustained Effort

A corporate culture generally represents the norms, assumptions, shared values, and artifacts within a firm.

Establishing the culture of innovation requires a broad and sustained effort. Though changing a company's culture is never easy, with the right leadership, cultures can be reshaped and amazing results can accrue. Establishing an attitude of relentless growth is what enables an organization and its people to achieve their goals. The spirit of relentless growth keeps fresh ideas flowing and reinvigorates your company.


Thus, "the primary challenge facing market leaders is to institutionalize an environment where every decision and direction can be constantly and safely reassessed," write Jason Jennings and Laurence Haughton in their book It's Not the Big that Eat the Small... It's the Fast that Eat the Slow.

 Case in Point  Silicon Valley Firms

Silicon Valley firms have flat and participative management structures. In a meeting rooms at most Silicon Valley companies, the mix of people, expertise, and ages is striking. More importantly, the degree of candor is tremendous. You don't expect to find such level of frankness in hierarchical companies.

In more direct cultures, such as Intel or Sun Microsystems, you can witness easily an intense argument between a senior executive and an entry-level engineer. Status and seniority aren't based on age or position; they're based on what you know and can deliver... More



Innovation-adept Culture

Inspiring Culture

Team Culture

Creating a Culture for Innovation

Transform Your Business Into an Innovative Culture

8-Step Process for Creating a Culture of Innovation

5 Strategies for Creating a Culture of Questioning

Strategies for Building a Growth Culture

Developing the Fast-paced Flexible Culture

Establishing a Relentless Growth Attitude

Freedom To Fail

The Fun Factor


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