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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach

1000ventures,   1000advices.com

InsBeCo,   Success360

Innovarsity.com,   Fun4Biz.com


Customer-Driven Innovation is not a one-time event. It's a philosophy, a mindset, and a habit. You should live this principle daily if you wish to keep creating an innovative customer value, developing attractive product designs, and ultimately win the value innovation competitive game.


  1. Observe people to understand hidden and unarticulated customer needs.

  2. Live your customer's life, "walk a mile in the shoes of your customer".

  3. Involve everyone, require every person, regardless of their position, to spend time on customer contact and services activities. Ask all your employee to get on board with customer-driven innovation and value innovation. Encourage experimentation and risk taking.

  4. Involve customers in testing the prototype of your new product.

  5. Help your employees to understand the customer's needs by involving them in listening to customer feedback after a new product launch.

  6. Watch how the customers use your product to learn what works and what doesn't work.

  7. Ingrain customer-driven innovation in your corporate culture and operations so deeply that is becomes a part of DNA of your company.




Free Micro-course

10 slides

New Product Development







 PowerPoint Presentation

64 slides

Creativity and Design Thinking



Customer Success 360

Systemic Innovation: 7 Areas

Value Innovation

Innovation Is Love

10 Commandments of Innovation

Innovation Practice Tips

Listening To Customers

Customer Partnership

SMART Innovation

Product Innovation

Why New Products Fail?

New Approaches To Product Innovation: 7 Reasons

6 Powerful Inventive Thinking Techniques


The Jazz of Innovation

The Jazz of Innovation: 11 Practice Tips

DOs and DON'Ts of a Successful Innovator

Creating a Culture for Innovation

5 Strategies for Creating a Culture of Innovation

Humorous Business Plans

How To Succeed In Innovation

Inspirational Business Plans

Successful Innovation

  Ten3 Mini-Courses

New Product Fast!  (100 slides)

Winning Customers  (100 slides)


Free screen saver

25 slides

Smart Innovation