Innovation is not a
one-time event. It's a philosophy, a mindset, and a habit. You
should live this principle daily if you wish to
keep creating an innovative customer value, developing attractive
product designs, and ultimately win the
value innovation competitive game.
Observe people to
understand hidden and
unarticulated customer needs.
Live your customer's life,
"walk a mile in the shoes of your customer".
Involve everyone, require
every person, regardless of their position, to spend time on
customer contact and
activities. Ask all your employee to get on
board with customer-driven
and value innovation. Encourage
experimentation and risk taking.
Involve customers in
prototype of your
your employees to understand the customer's needs
by involving them in
listening to customer feedback
after a new product
how the customers use your product to learn what
works and what doesn't work.
Ingrain customer-driven innovation in your
corporate culture and operations so deeply that is
becomes a part of DNA of your company.