Peter Drucker, author of Managing for Results

Source: Managing for Results by Peter Drucker

Peter Ferdinand Drucker is revered as the father of modern corporate management. He was often called the world's most influential business guru. His thinking transformed corporate management in the latter half of the 20th century.

 

DOs

Analyze the opportunities

Go out to look, to ask, to listen

Keep it simple, keep it focused

Start small – try to do one specific thing

Think big – aim at market leadership

DON'Ts

Don't try to be too clever

Don't diversify, don't splinter, don't try to do too many things at once

Don't undershoot, or you will simply create an opportunity for competition

Don't try to innovate for the future