DOs
Analyze
the opportunities
Go out to look,
to ask,
to listen
Keep it simple, keep it
focused
Start small – try to do one
specific thing
Think big – aim at
market leadership
DON'Ts
Don't try to be too clever
Don't
diversify, don't
splinter, don't try to do too many things at once
Don't undershoot, or you
will simply create an opportunity for competition
Don't try to innovate for
the future