empathy for diversified consumers' needs,
even if those consumers are very different from yourself, if you
want to anticipate their interests and needs. The best products embrace
Practice focused and insightful
of right people – those who do things a little differently –
in motion, in their natural settings; combine careful watching with
occasional well-chosen "why?" questions.
Jazz of innovation: 11 practice tips
an integral part of your workplace – expect to find
answers from unusual places, cross-train,
change hats, spark people to think beyond the norm.
Encourage boyish pranks and wild play
in the office – they don't just pump up the team, but also
create an atmosphere where you naturally take chances and