Intrapreneur's Ten Commandments


By: Gifford Pinchot

Author of Intrapreneuring in Action: A Handbook for Business Innovation

Gifford Pinchot is a speaker, consultant and author of the bestselling classic Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur, and The Intelligent Organization, co-written with his wife Elizabeth Pinchot. He leads the firm Pinchot & Company, which trains intrapreneurial teams to succeed, helps managers to better foster innovation, and designs reward systems that encourage innovation and wise long-term management.

Intrapreneur's 10 Commandments

  • Come to work each day willing to be fired

  • Circumvent any orders aimed at stopping your dream

  • Do any job needed to make your project work, regardless of your job description

  • Find people to help you

  • Follow your intuition about the people you choose, and work only with the best

  • Work underground as long as you can Ė publicity triggers corporate immune mechanism

  • Never bet on a race unless you are running it.

  • Remember it is easier to ask for forgiveness than for permission.

  • Be true to your goals, but be realistic about the ways to achieve them.

  • Honor your sponsors.


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About Intrapreneurship

The term 'intrapreneur' was credited to Gifford Pinchot III by Norman Macrae in the April 17, 1982 issue of The Economist.

In 1992, The American Heritage Dictionary acknowledged the popular use of a new word, intrapreneur, to mean "A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation". Intrapreneurship is now known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, that are more traditionally thought of as being the province of entrepreneurship.

Read also: Intrapreneuring in Action

 Based on the authors' experience helping companies launch over 400 new products and businesses, Intrapreneuring in Action gives managers at all levels examples and instructions on how to identify people within their organizations who behave like entrepreneurs. It also explains how to avoid classic mistakes while creating a climate that encourages intrapreneurship and directs intrapreneurial energy toward company goals.

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