Sacrifice:
Remove an important part of your product and try to find a new value
for the invalid product.
Parasite Product: Remove a part
from your product and replace it with an element from the
environment.
Unification: The Unification tool is opposite to the
Parasite tool. With Unification your product fulfills the functions
of other products (e.g. edible birthday candles).
Multiplication: Create a virtual
product and then go out to discover the benefits. A virtual product
can be created by replacing a part of an existing product by a
similar, but different one. This technique helps create surprising
ideas and discover hidden needs that the customer didn't know about
or couldn't communicate.
