By: Roni Horowitz

Author of Advanced Systematic Inventive Thinking (ASIT) Technique


  1. Sacrifice: Remove an important part of your product and try to find a new value for the invalid product.


  2. Parasite Product: Remove a part from your product and replace it with an element from the environment.

  3. Unification: The Unification tool is opposite to the Parasite tool. With Unification your product fulfills the functions of other products (e.g. edible birthday candles).

See example: GPS Lingerie with a Web Camera

  1. Multiplication: Create a virtual product and then go out to discover the benefits. A virtual product can be created by replacing a part of an existing product by a similar, but different one. This technique helps create surprising ideas and discover hidden needs that the customer didn't know about or couldn't communicate.

Yin-Yang of Value Innovation

  1. Division: Separate all the elements and then reorganize them in a new structure.

  2. Breaking Symmetry: Identify the symmetries in your product and try to reorganize it by breaking the symmetries one after another in a systematic way.

Humorous Tips: How To Prevent Innovation      



Advanced Systematic Inventive Thinking

  • Solve problems and invent new products in a way you never thought possible

  • Become a serial producer of bright ideas

  • Gain an unfair advantage over your competition

  • Be a part of a vibrant, intelligent, creative community that thinks like you

  • Teach others (including your kids!) how to become more creative

  • Win the admiration of your colleagues, superiors, and subordinates

  • Improve your quality of life by injecting creativity into everything you do




New Product Development

Why New Products Fail?

The Art of Innovation: 9 Truths

Tips for Fostering Combinations

New-To-The-World Product Development

Keeping Eyes Open for Inspiration

TRIZ 40 Principles

10 Steps to Turning Your Ideas into Big Cash Wealth



Test Marketing Your New Product

New Product Design

New Approaches: 7 Reasons

Exhibition of Funny Inventive Designs


Entrepreneurial Creativity

Be Different and Make a Difference!

4 Pillars of Entrepreneurial Creativity

Yin and Yang of Entrepreneurial Creativity


6 Barriers to Creative Thinking and Innovation

How To Get Inspired: 11 Tips

Creative Thinking Tips

Creative Problem Solving (CPS)

Lateral Thinking

Thinking Outside-the-Box

The Jazz of Innovation

11 Practice Tips

Innovation Football









  Fun4Biz  Entrepreneurial Creativity Contests

Best New Product Ideas

Matchmaking Device: Spotting a Perfect Spouse

Silent Alarm Clock

Sex Appeal Measuring Device

Inspirational Mirror-Adviser

Hair Growth On-Off Creams

Piss-Off Pills

  Ten3 Design

Wisdom Products

Humorous Products