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Vadim Kotelnikov

By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach






  1. Customer Value

    1. Inadequate understanding of customers needs and wants; market size and customer buying patterns are not adequately researched

    Yin-Yang Customer Value Creation

    1. Inadequate understanding of competition

    2. Inadequate prototype testing, product performance testing and market testing

  2. Technology and Process

    1. Invention, not customers and their needs, come first; research capabilities are used  to come up with unique products, instead of creating unique customer value

    1. Lack of a well defined cross-functional new product strategy; insufficient involvement of critical departments during the development and launch of the product.

    2. Lack of institutionalized innovation process and effective monitoring and measurement criteria

    The Jazz of Innovation: 11 Practice Tips

  3. Organization and People

    1. Lack of energized and energizing innovation leaders; concerns about management's real commitment to new products

    2. Poor employee motivation;  unclear career path for new product personnel; insufficient inspiration and incentives to encourage risk taking; unclear assignment of ultimate new product responsibility

    3. Cross-functional teams are weak or insufficiently empowered

    Innovation-friendly Organization

  4. Marketing and Selling

    1. Build-it-and-they-will-come attitude

    2. Product differentiation  and positioning is weak

    3. The product launch is not supported by adequate marketing initiatives and resources




Free Micro-course

10 slides

Innovation Is Love


Free Micro-course

10 slides

New Product Development



New Product Development

Innovation Is Love

10 Commandments of Innovation

Innovation Practice Tips

6 Inventive Thinking Techniques

Tips for Fostering Combinations

TRIZ 40 Principles

New-To-The-World Product Development

Keeping Eyes Open for Inspiration

10 Steps to Turning Your Ideas into Big Cash Wealth


New Product Design

New Approaches: 7 Reasons


Value Innovation

Creating Customer Value

Customer-driven Innovation: 7 Practice Tips

Customer Partnership

Innovation Management

Innovation-friendly Organization

Corporate Innovation System

Managing Innovation by Cross-functional Teams

The Jazz of Innovation

11 Practice Tips

29 Obstacles To Innovation

6 Barriers to Creative Thinking and Innovation

10 Ways To Murder Creativity


Humorous Tips: How To Prevent Innovation

Exhibition of Funny Inventive Designs

  Fun4Biz  Entrepreneurial Creativity Contests

Best New Product Ideas

Matchmaking Device: Spotting a Perfect Spouse

Silent Alarm Clock

How To Measure Your Sex Appeal Instantly!

Inspirational Mirror-Adviser

Hair Growth On-Off Creams

Piss-Off Pills