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Tao of Value Innovation
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Observe people,
customers and non-customers, especially enthusiasts. 
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Play with your physical workplace
in a way that sends positive "body language" to employees and
visitors.
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Think "verbs", not "nouns" in
your product and service offerings so that you create wonderful
experiences for everyone who comes into contact with your company or
brand.
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Break rules and "fail forward"
so that
change
is part of the
culture, and little setback is
experienced.
Inspiring Culture
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Stay human, scale your
organizational environment so that there's room for
hot teams
to emerge and thrive.
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Build bridges from one
department to another, from your company to your prospective
customers, and ultimately from the present to the future.
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