framework weaves together seven dimensions to
produce a range of outcomes that drive
Innovation: 7 Areas
Innovation Process lies at the core of
the approach. By facilitating the interplay between external perspectives
capabilities / practices – and by
looking beyond the obvious – it is possible to inspire the corporate
imagination to explore a diverse array of new possibilities.
The process is designed and managed to create
Strategic Alignment – the enthusiastic
internal support among key stakeholders required to galvanize an
organization around shared
strategies and actions.
Corporate Strategy: 2 Logics
Industry Foresight provides a "top-down"
perspective that seeks to understand the complex forces driving
including emerging and converging
trends, new technologies, competitive dynamics, potential dislocations
and alternative scenarios.
Consumer/Customer Insight provides a
"bottom-up" perspective, a deep understanding of both articulated
(explicitly stated) and unarticulated (latent or unrecognized) needs of
existing and potential consumers/customers.
Core Technologies and
Competencies is the set of
internal capabilities, organizational competencies and assets that could
potentially be leveraged to deliver
value to the customers, including technologies,
brand equity and
Organizational Readiness may drive or
inhibit its ability to act upon and
implement new ideas and
strategies, and to successfully manage operational, political,
cultural and financial demands that will follow.
Lastly, success will be enabled or limited by
an organization's capacity for effective, Disciplined Implementation.
An organization moves beyond an ad hoc approach
innovation when it begins develop and
cultural mindset and a set of
processes that support repeatable,
Sustainable Innovation. This then
becomes a foundation for ongoing