the World's leading product design company
search for new ideas and inspiration: make constant
browsing of journals, books, newspapers and Internet
your habit and an integral part of your
corporate culture. Browse the aisles at your
favorite bookstore and make a practice of looking at
sections you've never checked out before. You'd be
surprised at how much you can learn about the latest
trends by scanning titles and book jackets.
Look wider: don't focus
too much on your competition – spend as much time learn from
noncompetitive industries as well.
Knowing the state of the art or the soon-to-be state of the art in
one industry can give you a jump in your chosen field.
Tao of Entrepreneurial Creativity
customers and noncustomers, especially enthusiasts.
Build bridges from one department
to another, from your company to your prospective customers, and
ultimately from the present to the future.
get involved in many
to acquire a unique
perspective on the future, get a sense of the holistic nature of
change, and learn how things evolve.
Innovation: 11 Practice Tips