By: Brian Tracy

Brian Tracy is one of America’s leading authorities on the development of the human potential. He is the best selling author of many books, such as 21 Great Ways To Build a High Profit Business and The Complete A to Z Plan for Business Success.

 

The Foremost of the Values

Winston Churchill once said, “Courage is rightly considered the foremost of the virtues, for upon it all others depend.”

The systematic development of the deep down quality of unflinching courage is one of the fundamental requirements for leaders in any field. Fear, or the lack of courage is more responsible for failure in management, and in life, than any other factor. It is always fear that causes people to hold back, to sell themselves short, to settle for far less than they are capable of!

Leadership Attributes

Eliminate Fear and Doubt

I firmly believe that you can do, have or be far more than you now know if only you could eliminate the fear, doubts and misgivings that consciously and unconsciously interfere with your realizing your full potential.

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Unlearn Your Fears

If there is anything positive about fear, it is that all fears are learned, that no one is born with fears, and that having been learned, they can be unlearned. If you want to understand the role of fear in shaping the course of your life, just ask yourself, if you had a magic wand that would absolutely guarantee you success in any one thing you attempted, what goal would you set for yourself.

The Great Question

“What one great thing would you dare to dream if you knew you could not fail?” If you had no fears at all with regard to money or the criticism of others, what would you do differently? Most people can think of all kinds of changes they would, or could, make in their lives if they had no fears to hold them back.

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The Origins of Fear

The development of courage begins with understanding the psychological origins of fear. The newborn child has only two fears; the fear of falling and the fear of loud noises. All other fears that we experience as adults are learned as we are growing up, primarily as the result of well-meaning but destructive criticism from our parents.

How Fears Develop

When the curious child gets into things and makes a mess, the parent scolds and punishes the child, eventually building up a pattern of fear connected with trying or getting into anything new or different. As adults, we experience this as the fear of failure, the fear of risking, of making a mistake, of losing.

Action Exercises

Here are two steps you can take immediately to put these ideas into action.

First, imagine that you had no fears at all. What would you set as a goal for yourself if you were guaranteed of success?

Second, decide exactly what you want and then act as if it were impossible to fail. You may be surprised at how successful you are.