Effective Selling

The ABC of Selling: Always Be Closing


By: Derek Gehl

Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year.

To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $40 Million in online sales, visit: Internet Marketing Center




Remember the "ABC" of selling: Always Be Closing. People need to be told what to do. If you want them to make a purchase, you have to ask for the sale.

And if you have a short-copy or catalog-style site, don't make the mistake of asking for the sale just once! You have to give your visitors lots of opportunities to buy your product or service. All of your web pages should include multiple links to your order form or shopping cart, as well as urgency-building action phrases like...

  • "Buy today!"

  • "Limited time offer get yours now!"

  • "What are you waiting for? Click this link to order your own... "

  • "Get started today... just click here!"

  • "YES! I want to order now... "

One more thing:


You've got to leave all references to "buying" out of the top fold of your web site. That's the part of your web page that appears on the computer screen when someone first arrives at your site. If you mention buying there, people won't have enough time to learn WHY they should purchase your product, and will probably think you're just out for their money. You want your potential customers to learn about the benefits of your product before you ask for the sale.

Asking for the sale is simple, but the impact it can have on your bottom line is huge. By adding a simple call to action, you make it easy for your visitors to understand what they're supposed to do. And once they know they're supposed to buy something from you, they will and your profits will go shooting through the roof!




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