|
Remember
the "ABC" of selling: Always Be
Closing. People need to be told what to do. If
you want them to make a purchase, you have to ask for the
sale.
And if you have a short-copy or catalog-style site, don't make
the mistake of asking for the sale just once! You have to give
your visitors lots of opportunities to buy your product or
service. All of your web pages should include multiple links to
your order form or shopping cart, as well as urgency-building
action phrases like...
-
"Buy today!"
-
"Limited time offer
–
get yours now!"
"What
are you waiting for? Click this link to order your own... "
"Get
started today... just click here!"
"YES! I
want to order now... "
One
more thing:
You've got
to
leave all references to "buying" out of
the top fold of your web site. That's the part of
your web page that appears on the computer screen when someone
first arrives at your site. If you mention buying there, people
won't have enough time to learn WHY they should purchase your
product, and will probably think you're just out for their
money. You want your potential customers to learn about the
benefits of your product before you ask for the sale.
Asking for
the sale is simple, but the impact it can have on your bottom
line is huge. By adding a simple call to action, you make it
easy for your visitors to understand what they're supposed to
do. And once they know they're supposed to buy something from
you, they will
–
and your profits will go shooting through the roof! |
