Emotional Marketing Success Story

British PM sells nonsense emotionally


Emotional Marketing Associates


This is a famous example of how a head of a country
can sell an absolute nonsense by telling it emotionally



Niccolò Machiavelli quotes

Politics have no relation to morals.

Niccolò Machiavelli



A Law of Propaganda


"Repeat a lie often enough and it becomes the truth."

~ Joseph Goebbels, Reich Minister of Propaganda of Nazi Germany




Telling big lies is common in politics. (→ Example)

Here is a famous historic example.

Whether she wanted to raise her low rating or to divert citizens discontent from domestic problems to an external creature, but in 2018 British PM decided to resort to an international political show. Namely, it was decided to poison a former Russian secret service officer in UK by a chemical weapon agent and announce ‒ very emotionally! ‒ that it was Russia who's "highly likely" to be blamed for this.

>>    'Highly Likely' is new 'Bullshit'


Winston Churchill advice

A lie gets halfway around the world before the truth has a chance to get its pants on.

Winston Churchill



To reduce the risk of spillage of the chemical poison during transportation, the authors of the scenario of this show decided to do everything near the Porton Down chemical laboratory, one of the UK's most secretive and controversial military research facilities.


Kurt Vonnegut advice

Be a sadist. Now matter how sweet and innocent your leading characters, make awful things happen to them.




Mark Twain advice quotes

Politicians and diapers must be changed often, and for the same reason.


Sadhguru teachings

Bullshit may get you to the top, but it never lets you stay there!




The groundless accusation by the British PM was full of obvious nonsenses. Here are some most remarkable of them:

British PM said that the highly poisonous chemical weapon ‒ she called it "Novichok"  ‒ was brought to UK in a perfume spray bottle. But such bottles are good enough to bring the chemical poison to the place of the accident from the nearby Porton Down only. If it were brought in an airplane all the way from Russia, non one would have survived that flight because no perfume spray bottle, however good it is modified, is hermetic enough.

The chemical agent that British PM called "Novichok" kills a person within 10 minutes. Yet Skripals who was poisoned by that chemical agent didn't die. Why? Because the doctors of the ambulance that arrived instantly diagnosed ‒ also instantly ‒ that Skripals were poisoned by "Novichok" and ‒ what a miracle! ‒ they had an antidote for it handy. A brainless person only would believe in such a fairy tale.

British PM said that traces the same chemical agent "Novichok" were discovered in the hotel in London where the Russian suspects stayed. Yet, the hotel was functioning absolutely normally since then ‒ for six months! No signs of poisoning whatsoever. Clearly, this is another senseless statement by the British PM.

And there were much more similar nonsenses in the PM's speech. Yet, many people, including some politicians in UK and abroad, didn't turn their brains on to notice these obvious nonsenses. Why?  Because the British PM delivered her nonsense speech emotionally!

This is the power of emotional marketing!

Remember that
emotion stimulates the mind 3000 times faster than rational thought!  >>>


Winston Churchill advice

A good speech should be like a woman's skirt; long enough to cover the subject and short enough to create interest.

Winston Churchill