Depend on the tried
and tested essentials of Internet marketing
These key strategies for
marketing your business online have always been
effective, but are now much easier to apply. Things
Designing a web
site that sells:
As in the early days of the 'Net, your web site
needs to have clear navigation and a good sales
process to be effective; however, it's now much more
important for your site to look professional.
Today's web surfers have clear expectations of how a
commercial web site should look and perform.
Luckily, new tools and resources
make it a breeze for you to create a good-looking,
fully functioning business web site.
profitable niche market:
solution to a problem for a narrowly-defined niche market is
still extremely important – maybe even more so with
the increased competition. But now, advanced tools can help you pinpoint exactly who
your market is and what they're hungry for.
your profits with additional income streams:
If you want to pile profit on top of profit, combine
several revenue streams. The host of
opportunities that are now available mean that you
have an almost limitless selection of these
profit-boosters: from moving merchandise to creating
free web pages, to selling on-demand merchandise.
reach – and profits! – with an
affiliate program can still ramp up your income
while exposing your site to a wider audience. But
instead of recruiting an "army" of affiliates, these
days it's more important to attract "super
affiliates" to your program – a few affiliates who
will be responsible for generating the bulk of your
sales. These superstars can be attracted by a
generous commission structure and payouts for sales
generated long after an affiliate's referral.
Take advantage of FREE
sources of traffic
Take advantage of as many
FREE sources of traffic as you can to drive tons of
targeted traffic to your site!
A new way to drive free
traffic to your site is to write short articles related
to your industry and post them on e-zine article
directories. Include your tagline at the
bottom of each article you write and watch your traffic
increase exponentially – as well as your inbound links
(which the search engines consider when ranking your
Promote your business
with the technologies that have changed the face of
Technology has been
furiously advancing since the first edition of our
Insider Secrets course – paving the way for new and
highly effective ways to promote your
Internet business. Let's look at some that have had
the biggest impact:
The Internet has come a long way since its text-only
programs like Macromedia's Flash have allowed for
web video and audio, slide presentations, and other
Our testing has proven that using audio and video as
part of your sales process can now have a dramatic
impact on your bottom line – if done right. Use
short audio and video clips of you and your
customers to personalize your site and reassure
visitors that you are a credible business.
Blogs are informal web forums that invite feedback
and discussion. They're free to set up and use, and
so simple that they can be created in minutes using
sites. As a result blogging has exploded
in popularity over the last few years.
business blog you can reach a wider audience,
better search engine rankings, boost your
revenue, and develop a rapport with your customers
-- to name just a few benefits. And because blogs
are updated frequently, search engines LOVE them.
Podcasting, the delivery of audio files – typically
MP3 files – via the Internet, is one of the hottest
new technologies to hit the market. It allows you to
publish audio content that interested listeners can
subscribe to via RSS “feeds” – so they can
automatically receive your audio broadcasts without
having to go to your web site.
Direct-to-desktop technology is a way to deliver
information straight to your subscribers' desktops –
without having to wrestle with e-mail filters,
bouncebacks, or your competition! Here's how it
works: The sender uses an application that formats and sends the
information straight to a “reader” that’s been
installed on the recipient’s desktop. Once your
customers sign up, they don’t have to check their
e-mail or visit your web site to get your latest
news or updates. A flashing desktop icon alerts them
as soon as they receive your message – and all they
have to do is click to read it.