Promote your business
with the technologies that have changed the face of
Internet marketing
Technology has been
furiously advancing since the first edition of our
Insider Secrets course – paving the way for new and
highly effective ways to promote your
Internet business. Let's look at some that have had
the biggest impact:
Audio and
Video:
The Internet has come a long way since its text-only
roots! Programming languages such as JavaScript and
programs like Macromedia's Flash have allowed for
web video and audio, slide presentations, and other
interactive elements.
Our testing has proven that using audio and video as
part of your sales process can now have a dramatic
impact on your bottom line – if done right. Use
short audio and video clips of you and your
customers to personalize your site and reassure
visitors that you are a credible business.
Blogging:
Blogs are informal web forums that invite feedback
and discussion. They're free to set up and use, and
so simple that they can be created in minutes using
sites. As a result blogging has exploded
in popularity over the last few years.
With a
business blog you can reach a wider audience,
generate
better search engine rankings, boost your
revenue, and develop a rapport with your customers
-- to name just a few benefits. And because blogs
are updated frequently, search engines LOVE them.
Podcasting:
Podcasting, the delivery of audio files – typically
MP3 files – via the Internet, is one of the hottest
new technologies to hit the market. It allows you to
publish audio content that interested listeners can
subscribe to via RSS “feeds” – so they can
automatically receive your audio broadcasts without
having to go to your web site.
Direct-to-desktop technology:
Direct-to-desktop technology is a way to deliver
information straight to your subscribers' desktops –
without having to wrestle with e-mail filters,
bouncebacks, or your competition! Here's how it
works: The sender uses an application that formats and sends the
information straight to a “reader” that’s been
installed on the recipient’s desktop. Once your
customers sign up, they don’t have to check their
e-mail or visit your web site to get your latest
news or updates. A flashing desktop icon alerts them
as soon as they receive your message – and all they
have to do is click to read it. |