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I
am constantly asked about the
internet marketing picture as a
whole. Many newcomers ask me to sum
up the whole idea of internet
marketing. As a matter of fact, just
this week, a newcomer to internet
marketing asked me a question that
all internet marketers should
consider carefully...
Her
question was this, "Being new to
this marketing medium, I'd like to
know what you see as the "big
picture" or a constant I should stay
focused on?"
It took
about 3 nanoseconds for the answer
to pop into my head! My reply was as
follows, "The number one reason
people are online in the first place
is to find information.
Specifically,
FREE information."
Which bears out the following...
"Internet marketers who provide
valuable content will keep people
coming back. Keeping people coming
back, is one of, if not the most
important factor in any marketing
campaign. It dramatically increases
the chances of someone actually
purchasing your wares."
So
there it is. The big picture. A
focus. No matter what you're
marketing, you probably know
plenty about it. Share
your knowledge. Create a FREE report
and give it to anyone who's
interested. Start a FREE electronic
newsletter about the subject. Submit
articles to other newsletters.
Create an information rich website.
These
are just a few of the many ways to
offer free information online. And
remember, not only will you be
helping your fellow netizens learn,
you'll be running an effective
marketing campaign!
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