Your Internet Marketing Campaign Should Revolve Around This One Principle
  Offer FREE Information!



I am constantly asked about the internet marketing picture as a whole. Many newcomers ask me to sum up the whole idea of internet marketing. As a matter of fact, just this week, a newcomer to internet marketing asked me a question that all internet marketers should consider carefully...

Her question was this, "Being new to this marketing medium, I'd like to know what you see as the "big picture" or a constant I should stay focused on?"

It took about 3 nanoseconds for the answer to pop into my head! My reply was as follows, "The number one reason people are online in the first place is to find information. Specifically, FREE information." Which bears out the following...



"Internet marketers who provide valuable content will keep people coming back. Keeping people coming back, is one of, if not the most important factor in any marketing campaign. It dramatically increases the chances of someone actually purchasing your wares."

So there it is. The big picture. A focus. No matter what you're marketing, you probably know plenty about it. Share your knowledge. Create a FREE report and give it to anyone who's interested. Start a FREE electronic newsletter about the subject. Submit articles to other newsletters. Create an information rich website.

These are just a few of the many ways to offer free information online. And remember, not only will you be helping your fellow netizens learn, you'll be running an effective marketing campaign!