Do you want to know the secret to selling things successfully online?

It's finding the RIGHT WORDS for the job.

Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. Just 8 seconds – that's all the time you have to convince them YOUR site is where they want to be.

It doesn't matter how well designed your site is...

... How high your search engine ranking is...

... Or how amazing your product is.

Of all the words on your site, the most important are the ones in your HEADLINE.

Your headline is the first thing your visitors see. It needs to capture their attention – spark their curiosity-- and compel them to read further.  And it has to do it fast.

STAND OUT from the competition  ●  SMM: Love to be 'liked'  ●  e-Mail Marketing

To guarantee YOUR headlines jump off the page and pull potential buyers deeper into your site, always follow IMC's Top 3 "Unbreakable" Headline Rules:

Rule #1: RELATE A PROBLEM

Most visitors, when they come to your site, are looking for information – probably in relation to a problem they want to solve.

Maybe they're curious about local flight schools in their area. Maybe they're searching for molded chrome fenders to put on a 1953 Chevy Bel-Air. Or maybe they're trying to figure out how to "unshrink" wool clothes that accidentally ended up in the dryer.

Whatever their problem is, relate to it. Show them YOU know what it's all about. Demonstrate a clear and genuine understanding of their wants and needs – and they'll be far more willing to buy from you.

Content Marketing  >>  Attractive Headline >>  MFB formula  /  10 Tips

Love your readers, and they will love you back!  >>>

  Vadim Kotelnikov

Rule #2: PRESENT A SOLUTION

You've described a problem. Now you've got to solve it – in a way that creates a powerful image in the mind of your visitors.

Tell your visitors they're about to discover how to get the most qualified flight instructors at the lowest price in town. Describe how their new chrome fenders will help them outshine the competition at the next state-wide car show. Promise them their wife or girlfriend will NEVER know her favorite sweater once shrank small enough to fit a chihuahua.

Get them to envision the end result – and you're more than halfway to making the sale.

(NOTE: "How to..." and "Discover..." headlines are good at getting people to imagine the end result.)

White Marketing  ●  Contextual Value Proposition  ●  Empathetic Marketing

Rule #3: FOCUS ON BENEFITS – NOT FEATURES

People aren't so interested in what your product or service is. They want to know what it does.

Specifically, they want to know what it'll do for THEM.

Tell them they'll get the real "inside scoop" on the flight school scene – because they'll be learning it from someone who's been a pilot in the area for more than 30 years. (Provided that's true, of course.)

Have them imagine the honks, smiles, and admiring glances their car will get every time they drive it down the road. Describe the relief they'll feel when they know they're back in their wife or girlfriend's good books.

Remember the most important question that's on all of your visitors minds – "What's in it for ME?" – and make sure you answer it.

Sell Benefits  ●  How To Market a Radically Innovative Product  >>  Event

Be remarkable − STAND OUT from the competition!

Ksenya Kotelnikova

Proven headlines you can outright steal

Infopreneur  ●  Interpreneur >>  Solo Interpreneur  ●  Internet Marketing