|
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Customers buy for their reasons, not yours. |
Orvel Ray Wilson |
|
What
helps people, helps business. |
Leo Burnett |
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You must have
mindshare before you can have marketshare. |
Christopher M.
Knight |
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If you can be interested in other
people you can own the world. |
Jay Abraham |
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In the factory we make cosmetics; in
the drugstore
we sell hope. |
Charles Revson |
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You're headed in the right direction
when you realize
the customer viewpoint is more important than the company
viewpoint. It's more productive to learn from your customers instead
of about them.
|
John Romero |
|
Learning from
mistakes and
constantly improving products is a key in all successful companies.
Listening to customers is a big part of that effort. You have to
study what customers say about their problems with your products and
stay tuned into what they want, extrapolating from leading-edge buyers
to predict future requirements. |
Bill Gates |
|
Authentic
marketing is not
the art of selling what you make but
knowing what to make. It is the art of identifying and understanding
customer needs and creating solutions that
deliver satisfaction to the customers, profits to the producers and
benefits for the stakeholders.
|
Philip Kotler |
|
Strategy and timing are the Himalayas of marketing. Everything else
is the Catskills. |
Al Ries |
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People want to express themselves through
brands – brands express a person's personality and the people they
like to be with.
|
Jack Trout |
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The best public policy is made when you are
listening to people who are going to be impacted. Then, once policy
is determined, you call on them to help you sell it.
|
Elizabeth Dole
|
|
Marketing is not an event, but a process . . . It has a
beginning, a middle, but never an end, for it is a process. You
improve it, perfect it, change it, even pause it. But you never stop
it completely.
|
Jay Conrad Levinson |
|
In marketing I've seen only one
strategy that can't miss -- and that is to market to your best
customers first, your best prospects second and the rest of the
world last. |
John Romero
|
|
A recent government publication on the
marketing of cabbage contains, according to one report, 26,941 words. It
is noteworthy in this regard that the Gettysburg Address contains a mere
279 words while the Lord's Prayer comprises but 67. |
Norman R. Augustine |
|
If you make a product good enough, even
though you live in the depths of the forest the public will make a path
to your door, says the philosopher. But if you want the public in
sufficient numbers, you would better construct a highway.
|
William Randolph
Hearst |
|
If you're trying to
persuade people to do something, or buy something, it seems to
me you should use their language, the language in which they think.
|
David Ogilvy
|
|
I have always believed that writing
advertisements is the second most profitable form of writing. The first,
of course, is ransom notes...
|
Philip Dusenberry
|
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You can say the right thing about a product
and nobody will listen. You've got to say it in a way that people will
feel in their gut. Because if they don't feel it, nothing will
happen.
|
William Bernbach |
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Yes, I sell people things they don't need.
I can't, however, sell them something they don't want. Even with
advertising. Even if I were of a mind to.
|
John O'Toole |
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Half the money I spend on advertising is
wasted; the trouble is I don't know which half.
|
John Wanamaker |
|
We read advertisements to discover and
enlarge our desires. We are always ready – even eager – to discover,
from the announcement of a
new product, what we have all along wanted without really knowing
it.
|
Daniel Boorstin |
|
The philosophy behind much
advertising is based on the old observation that every man is really
two men -- the man he is and the man he wants to be.
|
William Feather |
|
Good
advertising does not just circulate information. It penetrates the
public mind with desires and belief.
|
Leo Burnett |
|
We find that advertising works the way the
grass grows. You can never see it, but every week you have to mow the
lawn.
|
Andy Travis |
|
If you think advertising doesn't work,
consider the millions of Americans that now think yogurt tastes good.
|
Joe L. Whitley |
|
People don't want to be "marketed TO"; they
want to be "communicated WITH."
|
Flint McGlaughlin |
|
The most important adage and the only adage
is, the customer comes first, whatever the business, the customer comes
first.
|
Kerry Stokes |
