Customer

 

Selling

Quotes

Marketing and Selling

  

    

 

 
 

Customers buy for their reasons, not yours.

Orvel Ray Wilson

What helps people, helps business.

Leo Burnett

You must have mindshare before you can have marketshare.

Christopher M. Knight

If you can be interested in other people you can own the world.

Jay Abraham

In the factory we make cosmetics; in the drugstore we sell hope.

Charles Revson

You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

John Romero

Learning from mistakes and constantly improving products is a key in all successful companies. Listening to customers is a big part of that effort. You have to study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements.

Bill Gates

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries

People want to express themselves through brands – brands express a person's personality and the people they like to be with.

Jack Trout

The best public policy is made when you are listening to people who are going to be impacted. Then, once policy is determined, you call on them to help you sell it.

Elizabeth Dole

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Jay Conrad Levinson

In marketing I've seen only one strategy that can't miss -- and that is to market to your best customers first, your best prospects second and the rest of the world last.

John Romero

A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67.

Norman R. Augustine

If you make a product good enough, even though you live in the depths of the forest the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway.

William Randolph Hearst

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

David Ogilvy

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...

Philip Dusenberry

You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

John O'Toole

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker

We read advertisements to discover and enlarge our desires. We are always ready – even eager – to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Daniel Boorstin

The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be.

William Feather

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn.

Andy Travis

If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good.

Joe L. Whitley

People don't want to be "marketed TO"; they want to be "communicated WITH."

Flint McGlaughlin

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Kerry Stokes

 Discover much more!

Creating Customer Value

Customer Care

Knowing Your Customer

Value Chain Management

Value Innovation

Customer Partnership

Observing People

Enterprise-wide Business Process Management (EBPM)

Marketing Strategies

22 Laws of Marketing

Differentiation Strategies

Differentiating with Different Types of People

Brand Management

Positioning

Emotional Marketing

Experiential Marketing

Internet Marketing

Advertising

Advertising Slogans

Public Relations Marketing

Marketing Plan

Effective Selling

Creating Customers

Winning Customers

Unique Selling Proposition (USP)

Customer Value Proposition

How To Become an Irresistible Sales Communicator

Effective Pricing

Make Your Competition Irrelevant

How To Present With Passion

The ABC of Selling: Always Be Closing

Selling by Listening

Closing the Sale

Negotiating Tips

Influencing People

Persuading People

Retaining Customers

Customers for Life

Customer Service

Listening To Your Customer

Customer Satisfaction

Service-Profit Chain

Customer Intimacy

 
 

 

 
 
 

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