Love creates Love. Love your customers and they will love you back.

Vadim Kotelnikov

Customers buy for their reasons, not yours.

Orvel Ray Wilson

What helps people, helps business.

Leo Burnett

You must have mindshare before you can have marketshare.

Christopher M. Knight

If you can be interested in other people you can own the world.

Jay Abraham

Learning from mistakes and constantly improving products is a key in all successful companies. Listening to customers is a big part of that effort. You have to study what customers say about their problems with your products and stay tuned into what they want, extrapolating from leading-edge buyers to predict future requirements.

Bill Gates

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

Philip Kotler

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries

People want to express themselves through brands – brands express a person's personality and the people they like to be with.

Jack Trout

The best public policy is made when you are listening to people who are going to be impacted. Then, once policy is determined, you call on them to help you sell it.

Elizabeth Dole

Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Jay Conrad Levinson

You can say the right thing about a product and nobody will listen. You've got to say it in a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

William Bernbach

Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to.

Synergistic Selling: 3 Arts

John O'Toole

The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be.

William Feather

The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.

Kerry Stokes

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.

Bo Bennett

Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.  >>>

Seth Godin