|
|
Customers buy for their reasons, not yours. |
Orvel Ray Wilson |
|
If you don't sell, it's not the product that's
wrong, it's you. |
Estee Lauder |
|
What
helps people, helps business. |
Leo Burnett |
|
Yin and Yang of Customer Value Creation |
|
You must have
mindshare before you can have marketshare. |
Christopher M.
Knight |
|
If you can be interested in other
people you can own the world. |
Jay Abraham |
|
Don’t sell
customers goods that they are attracted to; sell them goods that will
benefit them.
Creating Customer Value: 10 Lessons from Konosuke Matsushita |
Konosuke Matsushita |
|
Learning from
mistakes and
constantly improving products is a key in all successful companies.
Listening to customers is a big part of that effort. You have to
study what customers say about their problems with your products and
stay tuned into what they want, extrapolating from leading-edge buyers
to predict future requirements. |
Bill Gates |
|
Authentic
marketing is not
the art of selling what you make but
knowing what to make. It is the art of identifying and understanding
customer needs and creating solutions that
deliver satisfaction to the customers, profits to the producers and
benefits for the stakeholders.
|
Philip Kotler |
|
Customer Success 360 |
|
Strategy and timing are the Himalayas of marketing. Everything else
is the Catskills. |
Al Ries |
|
People want to express themselves through
brands – brands express a person's personality and the people they
like to be with.
|
Jack Trout |
|
The best public policy is made when you are
listening
to people who are going to be impacted. Then, once policy
is determined, you call on them to help you sell it.
|
Elizabeth Dole
|
|
Marketing is not an event, but a process . . . It has a
beginning, a middle, but never an end, for it is a process. You
improve it, perfect it, change it, even pause it. But you never stop
it completely.
|
Jay Conrad Levinson |
|
You can say the right thing about a product
and nobody will listen. You've got to say it in a way that people will
feel it in their gut. Because if they don't feel it, nothing will
happen.
|
William Bernbach |
|
Yes, I sell people things they don't need.
I can't, however, sell them something they don't want. Even with
advertising. Even if I were of a mind to.
|
John O'Toole |
|
Synergistic Selling: 3 Arts |
|
The philosophy behind much
advertising is based on the old observation that every man is really
two men -- the man he is and the man he wants to be.
|
William Feather |
|
The most important adage and the only adage
is, the customer comes first, whatever the business, the customer comes
first.
|
Kerry Stokes |
