-
Set a
Common Goal. Mobilize your people around
a common goal. Help them feel a part of something
genuine, special, and important, and you'll
inspire
real
passion
and loyalty.
-
Communicate Commitment. Invest in mutual
long-term goals by hiring ahead of the game and
communicating this commitment to your people.
-
Facilitate Personal Growth. Cultivate commitment
to personal growth.
Success isn't static – and
your culture
shouldn't be either. Pay attention to what your best people
are achieving, and build an infrastructure that
rewards
mastery.
The best way to keep the most
talented people is to allow their jobs to change with them.
Sometimes, reducing their responsibilities will give them
the space
to tackle new opportunities
and to expand – and
your business will expand too.
-
Encourage people to take risk. Do your best to
make sure that people
aren't afraid of the possibility of failure, do a lot of
experiments
and
learn from failures.
-
Get
Involved. Even if you can't go on sales calls, or
drop by meetings, use e-mail or the Internet to stay in
touch with people at all levels of the organization and
especially with those in faraway locations whom you don't
see as often as you'd like. Think of this as a way of
immersing yourself in real information, with real people,
that will allow you to react in real time.
