TALE of Persuasion, how to persuade others, trust acceptance, logic, appeal  

Persuasion is about inducing others to change their attitude or behavior.

The seeds of persuasion must be planted in a fertile soil of compatibility with deep values and guiding principles of the persuadee to be able to grow into a tree with delicious fruits.







Aristotle posited that for persuasion to be truly effective, three elements must be present: trust, logic, and emotions. These are the three elements of TALE a persuader must communicate effectively. Yet, a persuasion effort will only be effective if the subject of persuasion is  compatible with deep values and guiding principles of the persuadee. Internal acceptance is the fourth key element of the TALE of persuasion that makes the first three elements external to the persuadee work.


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TALE of Persuasion

Four Prerequisites of Effective Persuasion


Trusted Source

Trust is the expectancy of people that they can rely on your word. Trust can precede you implicitly in your job title, your reputation, or your credentials.  It can also be built through integrity, consistency in relationships, or a shared belief that you can depend on each other to achieve a common purpose.

Internal Acceptance

Compatibility with deep values and guiding principles of the persons to be persuaded.

Clear Logic

Your point must make perfect sense. Shape your logical arguments in a series of statements to present reasons for accepting a conclusion and persuade others to act accordingly.  >>> 

Emotional Appeal

Your argument must appeal to the emotional man ‒ to his or her imagination, and thus to the emotions.  >>> 





Vadim Kotelnikov quotes

If you want your message to hit the target, make adjustment to the wind.

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Innompic Games