Persuasion is about inducing others to change their attitude or behavior.

The seeds of persuasion must be planted in a fertile soil of compatibility with deep values and guiding principles of the persuadee to be able to grow into a tree with delicious fruits.



TALE of Persuasion, how to persuade others, trust acceptance, logic, appeal



Tips for Persuading Others

  • Beware of personal roadblocks to change

  • Be or use a credible, top quality source

  • Know your audience, use the right channel to reach them

  • Know what, when and how to say; repeat your key points

  • Ensure right understanding, ask the audience to repeat in their own words what they are going to do.

  • Follow through, see that the persuaded ones do what you wanted them to do.

TALE of Persuasion: Four Prerequisites of Effective Persuasion

Aristotle posited that for persuasion to be truly effective, three elements must be present: trust, logic, and emotions. These are the three elements of TALE a persuader must communicate. Yet, a persuasion effort will only be effective if the subject of persuasion is  compatible with deep values and guiding principles of the persuadee. Internal acceptance is the fourth key element of the TALE of persuasion that makes the first three elements external to the persuadee work.

Trusted Source

Trust is the expectancy of people that they can rely on your word. Trust can precede you implicitly in your job title, your reputation, or your credentials.  It can also be built through integrity, consistency in relationships, or a shared belief that you can depend on each other to achieve a common purpose.

Internal Acceptance

Compatibility with deep values and guiding principles of the persons to be persuaded.

Clear Logic

Your point must make perfect sense. Shape your logical arguments in a series of statements to present reasons for accepting a conclusion and persuade others to act accordingly.  >>>



Emotional Appeal

Your argument must appeal to the emotional man ‒ to his or her imagination, and thus to the emotions.  >>>