personal roadblocks to change
Be or use
a credible, top quality source
audience, use the right channel to reach
when and how to say; repeat your key
right understanding, ask the audience to
repeat in their own words what they are
going to do.
through, see that the persuaded ones do
what you wanted them to do.
TALE of Persuasion: Four
Prerequisites of Effective Persuasion
Aristotle posited that for persuasion to be
truly effective, three elements must be present:
trust, logic, and
These are the three elements of TALE a persuader must
communicate. Yet, a
persuasion effort will only be effective if the subject
of persuasion is
deep values and
guiding principles of the
acceptance is the fourth key element of the TALE of
persuasion that makes the first three elements external
to the persuadee work.
Trust is the expectancy of
people that they can rely on your word. Trust can
precede you implicitly in your job title, your
reputation, or your credentials. It can also be built
through integrity, consistency in relationships, or a
shared belief that you can depend on each other to
achieve a common purpose.
guiding principles of the persons to be
Your point must make
perfect sense. Shape your logical arguments in a series
of statements to present reasons for accepting a
conclusion and persuade others to act accordingly.
Your argument must
to the emotional man ‒ to his or her imagination, and
thus to the emotions.