12 Ways

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Don't leave the ending of your presentation to chance.

Use one of these powerful ways to make a killer impression.






Have you ever noticed that many speakers end their presentation the same way a car runs out of gas? As their last bit of fuel is used up, they sputter to an abrupt stop as though they just got tired of thinking.

No matter how good your presentation is, a lackluster ending will significantly detract from your ability to persuade and influence others.

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The conclusion of your speech is your last chance to hammer home the importance of your message. It's a lasting impression that listeners take away of you and, by extension, your company.

So how can you make listeners sit up and take notice as you bring your presentation to an end? One common way is to summarize your key points. Although some listeners are likely to tune out a summary because they've just heard what you said, provide a very brief recap, if it's warranted, but don't stop there.

What will make your speech stand out is to end it with a focused statement, one that really grabs your listeners in unexpected ways: It can surprise, inspire or entertain them; it can touch them emotionally or engage them intellectually. We're talking about a punchy ending, akin to a tagline − something well-thought out and powerful that's likely to be remembered.


12 Powerful Endings

Bealow are some ideas to help you create an effective final statement




1. A surprising fact

During his speech at Global Entrepreneurship Week, venture capitalist Kevin O'Leary outlined what it takes to be a successful Entrepreneur . But instead of ending with a rehash of what he just said, he chose to share a surprising fact to motivate his listeners to go where the money is. "Did you know," he said, "that there are more billion-dollar cap companies outside North America than in it for the first time ever? ... We have aging societies, and everywhere else is on fire. If I were you guys, I would get on a plane and go to Brazil." A surprising fact has the power to re-engage the audience's attention, which is most likely to wane by the end of a presentation.


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2. A list of rolling credits

There are times when it's appropriate to thank people publicly for helping you prepare a dazzling presentation at an important event. You can do this in a way that adds pizzazz to your conclusion by using the PowerPoint's Credits feature. This is so unusual that it's bound to be noticed and remembered.




3. A Cartoon

Psychologist Barry Schwartz ends his TED presentation on The Paradox of Choice with a New York Post cartoon of a fishbowl with the caption, "You can be anything you want to beóno limits." He says, "If you shatter the fishbowl, so that everything is possible, you don't have freedom, you have paralysis ... Everybody needs a fishbowl ... The absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster." This is a brilliant ending that combines many elements to engage the audience: a visual, some humor and a metaphor. Consider ending your presentation sometime with a relevant cartoon or a photogram to elucidate your message.



4. A Provocative Question

Ending with a question, or a rhetorical question, is a surefire way to gain attention because questions stimulate our neocortex. As author Dorothy Leeds explains, "Our old brain runs by instinct. Thatís the part that animals have. They donít ask questions. The purpose of our 'new brain' is to override and challenge our old brain, and we do that by asking questions." The minute you ask a question, listeners are generally drawn to ponder an answer. It's even more engaging when the question is provocative, or when it touches potentially sensitive areas of our lives.

Provocative questiion If you don't change the World why do you exist at all? Vadim Kotelnikov quotes how to make presentationsProvocative question: Everything need to be taken to the next level. Why not by you? Vadim Kotelnikov quotes

Entrepreneur and CEO Ric Elias ends his talk on "3 Things I Learned While My Plane Crashed" with a series of life questions, with the most provocative one at the very end: "And more than anything, are you being the best parent you can?" You can also ask a question and answer it. For example, "Can we afford to bail out the banks? Can we afford not to?" or "What is personal in this digital era? Nothing. Your life is on full display."





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