lot more strategic means being more
strategy to your advice, you must change your thinking away from
putting something together around a ‘topic’. Instead, you want
to organize your content around a ‘thesis’. i.e. organize your
thinking based on what you are attempting to prove.
starting from this point in your mind, you are beginning to
think much more strategically, not to mention that this will
really assist you in getting more focus on what you are actually
are the three
important questions to assist you add strategy to
the way you organize your content.
do you want your target market to see its
is it you want your target market to see specifically?
❸ How do
you want to assist your target market to execute?