Strategy Formulation

10 Essential Principles of Strategy

By: Dr. William A. Cohen, Major General of the US Air Force

  1. The fundamental principle: Commit fully to a defined objective.

  2. Seize the initiative and keep it.

  3. Economize to mass your resources.

  4. Use strategic positioning.

  5. Do the unexpected.

  6. Keep things simple.

  7. Prepare multiple, simultaneous alternatives.

  8. Take the indirect route to your objective.

  9. Practice timing and sequencing

  10. Exploit your success.


Corporate Strategy: 2 Logics




Competitive Strategies: 2 Types