7-Part Competitive Strategy

Lessons from Bill Gates, Founder of Microsoft

 "If you possess the market, you eventually possess the profits." ~ Bill Gates

Bill Gates

Founder of



  1. Concentrate your effort on a market with huge potential but few competitors

  2. Get in early and big

  3. Strive to become the industry leader

3 Strategies of Market Leaders

  1. Set the industry standard to become the industry leader

    1. Make your product the best

    2. Make your product the most useful

    3. Make your product the cheapest

  2. Establish a proprietary position own what you sell and protect this position

  3. Make your customers and strategic alliances offers they cannot refuse

  4. Continually invest in innovation to improve your products and services

Competitive Strategies




Case Studies

Microsoft: Sharing Knowledge

Innovation Management Policies

Competitive Strategies

Sustainable Competitive Advantage

5 Competitive Strategy Questions

Creating Competitive Disruption: 7 Strategies

The Art of Effective Competition

Blue Ocean Strategy

6 Principles of the Blue Ocean Strategy

Differentiation Strategies

Strategic Brand Management

Competitive War Games

Strategies Used by US and Japanese Companies

Competitive Strategy Quotes

Strategies of Market Leaders

Venture Strategies

Fast Company

Innovation Strategies

Radical Innovation

Jazz of Innovation: 11 Tips

Intellectual Property Management (IPM)

The Role of IPR for Competitiveness of Enterprises

Business Model

New Business Models

Creating Customer Value

Value Innovation

Smart Executive

Leading Innovation

25 Lessons from Jack Welch

Business Architect


GM vs. Microsoft

Innovation-friendly Organization

Corporate Innovation System





6 Smart & Fast Mini-courses

470 slides with executive summaries