7-Part Competitive Strategy

Lessons from Bill Gates, Founder of Microsoft

Bill Gates

Founder

Microsoft

1. Concentrate your effort on a market with huge potential but few competitors

2. Get in early and big

3. Strive to become the industry leader

4. Set the industry standard to become the industry leader

   1. Make your product the best

   2. Make your product the most useful

   3. Make your product the cheapest

5. Establish a proprietary position – own what you sell – and protect this position

6. Make your customers and strategic alliances offers they cannot refuse

7. Continually invest in innovation to improve your products and services