Sustainable Competitive Advantage

Enables your business to survive against its competition over a long period of time



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By: Vadim Kotelnikov

Inventor and Founder

Ten3 Business e-Coach




Author of

Smart & Fast mini-course


Sustainable Competitive Advantage Sustainable Competitive Advantage: 5 Criteria


Define Your Core Competences:

Three Main Characteristics

  1. They should make a disproportional contribution to stakeholder value

  2. They should open doors to other opportunities

  3. They should represent such a unique blend of tacit and explicit knowledge that it cannot be copied by others



  3 Strategies of Market Leaders


  Systemic Innovation: 7 Areas


 Discover more!

Competitive Strategies

Competitive Strategy: 5 Strategic Questions

Differentiation Strategies

Venture Strategies

3 Strategies of Market Leaders

Inspiring Corporate Culture

Intellectual Property Management (IPM)

The Role of Intellectual Property Rights (IPR) for Competitiveness of Enterprises

IPR Primer

IP Guide for Small Firms

Sustainable Growth Strategies

Core Competencies

Corporate Capabilities

Systemic Innovation

Business Model

New Business Models

Customer Success 360

The Tao of Customer Value Creation

Fast Company

Making Quick Decisions

Smart Executive

Business Architect

What is Sustainable Competitive Advantage?

Sustainable competitive advantage is the prolonged benefit of implementing some unique value-creating strategy based on unique combination of internal organizational resources and capabilities that cannot be replicated by competitors... More

Competitive Strategies

 Case in Point  Warren Buffet's Investment Criteria

Warren Buffet was once asked what is the most important thing he looks for when evaluating a company to invest in. Without hesitation, he replied, "Sustainable competitive advantage."

 Case in Point

New business model developed by creates value for customers by offering a synergistic combination of the following benefits:

  1. Shopping convenience

  2. Ease of purchase

  3. Speed

  4. Decision-enabling information

  5. A wide selection

  6. Discounted pricing

  7. Reliability of order fulfillment

No single aspect of's business model is sufficient to create a sustainable competitive advantage. It is the synergistic combination of all of these information services and logistical processes that creates value for customers and comprise's competitive advantage.... More

Customer Success 360

 Case in Point  Toyota

Toyota’s global competitive advantage is based on a corporate philosophy known as the Toyota Production System. The system depends in part on a human resources management policy that stimulates employee creativity and loyalty but also on a highly efficient network of suppliers and components manufacturers... More


Create a workforce that would provide a competitive advantage

"An intelligent and integrated human resources strategy is the only sustainable competitive advantage... Every other corporate asset can be bought or replicated virtually overnight, but competitors seeking to duplicate a well-trained, motivated, and committed workforce will need at least a decade to catch up. Exceptional Exceptional cultures just can't be created with the wave of wand – or a major infusion of capital," says Mark Stevens, the author of Extreme Management.

Build on Your Core Competencies

The core competencies are the things your company can do better than your competitors. If a core competency yields a long term advantage to the company, it is said to be a sustainable competitive advantage.

As a leader, you must focus your firms resources on what it does best and what creates competitive advantage. Some technical and business competencies can be in short supply however. You can address these missing competencies by using three approaches: internal development, acquisition of an outside firm, and partnering.

Own Your Competitive Advantage

Focus on your core competencies and outsource the rest. Make sure that you don't outsource your competitive advantage, however. You will never lead in innovation or be faster to market than your competition if you depend on other for your core technology.

Owning your competitive advantage will allow you to build it continuously, be more flexible, and eliminate speed breakers... More

Barriers to Entry

Barriers to entry are circumstances particular to a given industry that create disadvantages for new competitors attempting to enter the market... More

The Role of Intellectual Property Rights and Strategy

In most industries, intellectual property rights (IPR), especially patents and their exploitation, hold key significance in the development and commercialization of new products.  Businesses should have an intellectual property strategy as part of their corporate planning and strategy... More