the following questions in each category. than think of additional
SWOT statements specific to you and
your business. To gain an even broader picture, once
you complete the
SWOT Analysis, run through it again as though you are one of
your competitors. Obviously, you will have less inside information
on this perspective, but
flipping the point of view
to another business owner with a
different set of apparent strengths and weaknesses might give you
some interesting insights. Keep your answers short, simple,
specific, and realistic.
strongest business asset?
Do you consider your
team strong? Why?
What do you offer that makes you
stand out from the rest?
do you have?
Do you have any specific marketing
Do you have a broad
have the edge?
What can be improved?
In what areas do your
What necessary expertise / manpower
do you currently lack?
Do you have
Are you relying primarily on just a
few clients or customers?
competition doing that
What challenges can be turned into
Are external economic forces
affecting your bottom line?
Did you consider...?
The following might be strengths or
weaknesses for you. If you have not included them in your SWOT
Analysis, consider if – and where – they should be added:
location; web presence; company image;
The following are additional items to
consider, if you haven't, as potential opportunities or threats:
price wars; technology shifts;
(your or a competitor's merger opportunities, plans, or
(your or a competitor's joint venture
opportunities, plans, or progress)