Marketing Strategies


Strategic Thinking

How To Achieve High Visibility In Your Target Market

10 Strategic Tips

By J. Glenn Ebersole, Jr.

Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Groupô


Your Strategic Thinking Business Coach strongly emphasizes the importance of achieving high visibility and establishing yourself and your business in your targeted networks. Gaining high visibility and a positive, trusted position will ultimately enable you to build quality relationships with more people in your niche markets and result in an increased number of prospects. The people who achieve this high visibility exhibit certain characteristics and behaviors. Your Strategic Thinking Business Coach offers five (5) DO's and five (5) DONT'S to make up the following ten (10) strategic tips on how to achieve high visibility in your target market.

The Five DOíS:

Strategic Tip #1: DO commit to and act as a strategic leader. Be proactive and seize the opportunity to step forward and lead.

Strategic Tip #2: DO commit to be and be a rapport builder. High visibility people develop rapport with almost every individual with whom they come in contact. Highly visible people are communication builders.

Strategic Tip #3: DO commit to and be a contributor. Give, not for the opportunity to get, but because you recognize that ultimately it will result in more opportunities to give.

Strategic Tip #4: DO commit to and be an idea generator. Highly visible people are seen as resources and people who can really help move a business, an organization and/or ideas forward.

Strategic Tip #5: DO commit to and become involved in the whole process. Highly visible people demonstrate their intentions with their actions. They ďwalk the talk


The Five DONíTS

Strategic Tip #6: DONíT limit yourself to simply being a joiner. And donít attend only a meeting or two with sole purpose to sell something.

Strategic Tip #7: DONíT be a ďnon-involvedĒ member of an organization. Donít stand in the background.

Strategic Tip #8: DONíT expect prospects to come to you without you reaching out to them. Donít expect anything to happen if you donít initiate contact.

Strategic Tip #9: DONíT limit yourself to meeting only a few people. Donít limit your influence to a small group of prospects you actually meet.

Strategic Tip #10: DONíT limit yourself to producing only a few contacts per opportunity. Donít exhibit a lack of energy or enthusiasm when faced with an opportunity to meet and interact with people in your target market.

Winning Customers (Ten3 Mini-course)Your Strategic Thinking Business Coach encourages you to commit to becoming highly visible in your target market as a strategic marketing initiative to grow your business. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at or by email Glenn.