Educational Failure Story
Eternity Group hired a
world-famous girl, the
winner of the 'Best Ideas' award at a
global contest, to work for them part-time on their global project.
Two months later, top managers of Eternity Group told the girl that they
loved her work and invited her to work for them full time and promised
to increase her salary accordingly.
The girl accepted the offer and left the
other part-time job to be able to work full time at Eternity Group. Yet,
the top management of Eternity Group didn't keep their promise. When,
two weeks later, the girl informed them the top management that
she had left her other part-time job and was ready to work full time at
Eternity Group, the chief executive told her that the company was
not in a position to raise her salary due to
poor sales of the main product.
What a mismanagement! Why did the top
managers offered a part-time employee a full-time job − and asked her to
leave her other part-time job − knowing that they would not be able to
keep their promise? Did they realise that by behaving this way they
would loose the turst of both their employees and their external
partners? Yes, their external partners learned − via various Internet
channels − about this trust-destroyng behavior and stopped gradually
cooperating with the trustless top management on their
international "road to the future" project.
The brand appeal of the company vanished.
Learn from this failure story
Respect and be honest with your employees.
Treat your company like
family − it does pay back!