Different and Make a Difference!
Do What You Love To Do and Make a
Achieve MUCH MORE!
Jump to the next curve
Too many companies duke it out on the same curve. If they were daisy
wheel printer companies, they think innovation means adding
Helvetica in 24 points. Instead, they should invent laser printing.
True innovation happens when a company jumps to the next curve – or
invents the next curve, so set your goals high.
Value Innovation: Yin-Yang Strategies
Don't worry, be crappy
An innovator doesn't worry about shipping an innovative product with
elements of crappiness if it's truly innovative. The first
permutation of a innovation is seldom perfect – Macintosh, for
example, didn't have software (thanks to me), a hard disk (it
wouldn't matter with no software anyway), slots, and color. If a
company waits – for example, the engineers convince management to
add more features – until everything is perfect, it will never ship,
and the market will pass it by.
Churn, baby, churn
I'm saying it's okay to ship crap – I'm not saying that it's okay to
stay crappy. A company must improve version 1.0 and create version
1.1, 1.2, ... 2.0. This is a difficult lesson to learn because it's
so hard to ship an innovation; therefore, the last thing employees
want to deal with is complaints about their perfect baby. Innovation
is not an event. It's a process.