Different and Make a Difference!
Do What You Love To Do and Make a
Customer-driven Innovation: 7 Practice Tips
How To Market a Radically Innovative Product
Achieve MUCH MORE!
Don't be afraid to
Most companies want to create the holy
grail of products that appeals to every demographic, social-economic
background, and geographic location. To attempt to do so guarantees
mediocrity. Instead, create great DICEE (Deep, Intelligent,
Complete, Elegant, Emotive) products that make segments of people very happy. And
fear not if these products make other segments unhappy. The worst
case is to incite no passionate reactions at all, and that happens
when companies try to make everyone happy.
Break down the barriers
The way life should work is that
are easy to sell. Dream on. Life isn't fair.
Indeed, the more innovative, the more barriers the status quo will
erect in your way.
should understand this upfront and not get
flustered when market acceptance comes slowly. I've found that the
best way to break barriers is enable people to test drive your
innovation: download your software, take home your hardware,
whatever it takes.
“Let a hundred flowers
I stole this from Chairman Mao. Innovators need to be
flexible about how people use their products. Avon created Skin So
Soft to soften skin, but when parents used it as an insect
repellant, Avon went with the flow. Apple thought it created a
spreadsheet/database/wordprocessing computer; but, come to find out,
customers used it as a desktop publishing machine. The lesson is:
Don't be proud. Let a hundred flowers blossom.