Truths 1, 2, 3

Truths 4, 5, 6

Truths 7, 8, 9

Jump to the next curve

Don't worry, be crappy

Churn, baby, churn

Don't be afraid to polarize people

Break down the barriers

“Let a hundred flowers blossom”

Think digital, act analog

Never ask people to do what you wouldn't do

Don't let the bozos grind you down





Be Different and Make a Difference!  >>  Song

Do What You Love To Do and Make a Difference

Disruptive Innopreneur  >>  3 Creativities

Customer-driven Innovation: 7 Practice Tips

8 Questions    Entrepreneurial Creativity

How To Market a Radically Innovative Product

Innovation Football  >>  Achieve MUCH MORE!

Don't be afraid to polarize people
Most companies want to create the holy grail of products that appeals to every demographic, social-economic background, and geographic location. To attempt to do so guarantees mediocrity. Instead, create great DICEE (Deep, Intelligent, Complete, Elegant, Emotive) products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no passionate reactions at all, and that happens when companies try to make everyone happy.

Break down the barriers
The way life should work is that innovative products are easy to sell. Dream on. Life isn't fair. Indeed, the more innovative, the more barriers the status quo will erect in your way.
Entrepreneurs should understand this upfront and not get flustered when market acceptance comes slowly. I've found that the best way to break barriers is enable people to test drive your innovation: download your software, take home your hardware, whatever it takes.

“Let a hundred flowers blossom”
I stole this from Chairman Mao. Innovators need to be flexible about how people use their products. Avon created Skin So Soft to soften skin, but when parents used it as an insect repellant, Avon went with the flow. Apple thought it created a spreadsheet/database/wordprocessing computer; but, come to find out, customers used it as a desktop publishing machine. The lesson is: Don't be proud. Let a hundred flowers blossom.

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Examples of Radical Innovations

Innompic Games as The Solution to 8 Global Challenges  >>  1st Innompic Games  >>  Mega-Inventions  >>  Innompus


Guy Kawasaki is a managing director of Garage Technology Ventures, the former chief evangelist of Apple, the author of many books, and Co-founder at Truemors. Truemors is a web site that enables people to "tell the world." It is an eclectic collection of news, trivia, and rumors that is submitted by and rated by people. The big picture is that it represents another chapter in the "democratization of information."

10 Commandments of Innovation 

DOs and DON'Ts of a Successful Innovator

The Art of Rainmaking

Fun4Biz    Innovation Jokes  >>  How To Succeed in Innovation