What is Your
Competitive Disruption Strategy?
The principles of competitive
can help you create temporary
stand out from the
competition by combining a vision of
disruption with the
capabilities necessary for disruption, and by obtaining advantage
"A vision for disruption might be based on identifying ways
customer satisfaction can
be improved, and by understanding the
opportunities available through changes in technology and lifestyle.
two fundamental capabilities necessary to create disruption are
Finally, competitive disruption should be delivered by
changing the rules of the game, using
communication to attract customers or
competitors, as well as using several weapons simultaneously, e.g.
new, improved product
at a lower price," says Peter Skat-RÝrdam, the author of Changing